👋 Hey there! It's Melissa, Cofounder and CEO of eWebinar.

Below are the 48 questions I used to run customer deep dive interviews so I could use my best customers’ language to rewrite our product marketing messaging and all external facing content (onboarding emails, activation emails, nurturing emails, etc.) I hope you’ll find this helpful.

Are there other questions you’d add to the list? Please get in touch and let me know!

If you’d like to connect, you can find me on LinkedIn, Instagram, and Twitter where I post daily about bootstrapping three startups and the things I’ve learned along the way.

<aside> 📣 “If you want to double your revenue, double what you know about your customers.”

Quote from ProfitLed Podcast, Crafting Your Product Messaging with Your Best Customers

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Aaron Krall, Founder, SaaS Growth Hacks Community

</aside>

EMAIL REQUEST for CUSTOMER INTERVIEW

Subject:

Can I interview you for [PRODUCT]?

Body:

I was wondering if you can do me a huge favor.

I'm currently trying to create an Ideal Customer Profile so we can find more happy customers such as yourself.

Part of that is to do a deep dive with our best customers to understand how they're benefiting from [PRODUCT] and how they would describe us in their own words.

Would you mind if I interview you on your experience with our product?

If you're open to lending me 30 minutes of your time, here's a link to my calendar for the next couple weeks: [CALENDAR LINK]

My goal this year is to [GOAL, eg: get to profitability], and this exercise will be instrumental to figuring out how we can get there.

I'd really appreciate it. Thank you for your time in advance.

CUSTOMER INTERVIEW QUESTIONS

Background and Discovery